Although they sound similar, each of these terms has a different meaning and plays a different role in the marketing regime. However, point of purchase is often confused with POP displays and POP marketing. It provides a brand with the power to highlight its product and compel the customer to go ahead and make a purchase decision favouring the said brand. POP marketing gives the brands access to a customer’s mind while they are inside a store and looking to fulfil his shopping needs. This is where the point of purchase marketing comes into play. They need something to explore all the touchpoints and interact with the customers inside the store. With all this competition, brands need to make sure their product stand out from the crowd and attract customers. With this race against time and the ever-increasing number of products at a store, each trip for the shopper is like looking for a needle in a haystack. Furthermore, POP displays can be easily adapted to meet the ever-changing expectations and shopping patterns of consumers, at a significant cost savings compared to revamping an entire promotional or advertising campaign.Īs a leading designer and manufacturer of custom POP displays and retail fixtures for over 30 years, Milford’s team of skilled professionals can help you create displays that will increase sales and reinforce your brand.An average supermarket shopper can be exposed to around 20,000 products in a single supermarket visit that may not last for 30 minutes. Point of purchase displays help boost your bottom line – A great advantage of point of purchase displays is that they often prove to be more productive than advertising and promotional expenditures.Incorporating that color into a product guarantee or certification can boost customer confidence in the product’s reliability. Blue, on the other hand, triggers feelings of calm and trust. For example, orange communicates adventure and is perfect for use in a call to action for camping gear. POP displays reinforce marketing through color – Being well-versed in the psychology of color is a great way to reinforce your marketing.Whether you’re showcasing a new product or have a surplus item you need to unload, a good POP design will direct traffic where you need it. But a well designed point of purchase display can grab customers’ attention from across the store without clashing with the environment through a unique shape (such as a perfume-bottle-shaped kiosk), bold colors, and built-in lighting. Well placed POP displays draw attention to your products – The most effective placement of POP displays is at an endcap, where they draw in 44% of the eyes that go by.Having samples of the product available for customers to try or an interactive touchscreen are great ways to let customers explore all of your product’s uses, benefits, and options. And the more senses you can engage, the more likely you are to make a sale. POP displays offer a unique, personalized shopping experience – Interactive point of purchase displays engage customers through touchscreen displays, video, audio, lighting, and even scent.Instead of having to search for a sales associate – who may or may not have thorough knowledge of the item – a POP display can provide all the pertinent information a customer needs to be confident they are making an informed purchase. But point of purchase displays are also beneficial when it comes to answering customer questions about a product. Most likely those items were prominently displayed near the checkout, reminding you that your new phone requires new accessories. We are all familiar with walking into a cellular retailer “just for a phone,” only to come out with a phone, phone case, car charger, and a new pair of headphones. Point of purchase displays help customers make purchasing decisions – As we mentioned earlier, POP designs encourage “impulse buying”: a spur of the moment, unplanned purchase.5 Advantages of Point of Purchase Displays Let’s take a closer look at some of the ways POP displays can benefit your business. Studies have found that customers are making up to 82% of their buying decisions in-store, which means customers are more receptive than ever to point of purchase advertising. There are numerous advantages to point of purchase (POP) displays, show as the ability to showcase a particular item or encourage impulse buys. In order to remain competitive with online stores, brick and mortar retailers are taking advantage of point of purchase displays to improve customer experience and drive sales.
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